A major - MAJOR - business interest has closed down. And in typical "big business excusing-making" their excuse is.... drum roll please... poor market conditions brought about by SARS and Terrorism.
Who is this business?
Why it's none other than Australia's Wonderland - the Australian theme park which was created, owned and operated by Kings Entertainment, who also own and operate Canada's Wonderland and four other theme parks around the globe.
I was employed by the park (security) from the beginning and for its first two years of operation. So I have an unusual insight into the behind the scenes goings on.
A brief history:
Wally World, as we used to call it, was built on part of a 256 acre parcel of land in the middle of nowhere in an outer-lying suburb of Sydney. There was no major train line nearby (the train line nearby was a minor line and didn't have volume services), the bus service from the train station to the park was pathetic at best (it was not uncommon for staff to have to wait an hour for a bus to take them to the train station or major bus exchange a twenty minute drive away), and it took pretty well at least an hour to drive to it from most suburbs in Sydney. But hey, the land was cheap when they bought it - and - some housing estates were being built in the area (land was cheap, remember).
The park gates used to open at 9.00 am BUT nothing in the park was actually open until 10.00 am. You could enter into the themed area known as Medieval Fair, but Hanna Barbara and Gold Rush were off limits until 10.00 am.
During the early days before the park was officially fully open, all Woolworths staff were invited to the park (free tickets). The total number of people on this "Woolworths Day" came to 30,000! And for the next two years any busy day was compared to Woolworths Day, and all fell short.
Jimmy Barnes was offered $100,000 to do a concert in the park. He wanted $120,000. There was no concert.
The band called The Radiators smoked pot in the VIP room. Girls threw their underwear at Pseudo Echo. Some of the entertainers did underwear ads on TV, Johnno and Danno "interviewed" me when they came to visit. Our boss and former cop, Gary Butcher, got his face in the newspaper when the guy who shot him was released from jail - and we were all given "id photos" to help us spot him in case he came to the park to finish the job.
I had to personally confiscated alcohol from well known Aussie Rules football player Warwick Capper, as he tried to smuggle it into the park but didn't get it by me. (He'd actually gotten it into the park and was elsewhere when I busted him.)
People tried to bribe me to let them go when I busted them for theft.
A whole bunch of staff from the admin section were busted for selling tickets without ringing the sale up on the cash register. The scam went like this: Ticket seller at ticket booth says they've run out of receipt roll and instructs ticket buyer on which turn-style to go through. At the end of the day the turn-style guy and the ticket seller share the money. This was so rampant, new staff were being instructed in how to do it by their trainers.
As a fiercely independent person, my time at Wally World was actually enjoyable. But I became possessed by some mental-lapse demon and moved to infuriatingly hot and humid Queensland. And thus my Wally World adventures ended.
Sure there is a WHOLE lot more "interesting" stuff that went on - in all departments of the park. There were cash scams in the food outlets, and cash scams in the games outlets - some busted staff even pulling knives on us as we "apprehended" them. Games staff would give tips to people to help those people win at the games - each game had a trick which enabled you to win nearly all the time.
And we (the Security team) won the department olympics that were held as well as the park touch football competition (we used to play the team from maintenance every week so we were a formed and disciplined team).
But none of that tells you anything about the recent park closure. That reason lies elsewhere...
During this so-called SARS and Terrorism downturn, them parks at the Gold Coast are flourishing - even adding stuff. The old Luna Park in Sydney is opening back up. And there are attractions all over the place doing quite well.
No. The "market conditions" excuse is a blame shifter. It is designed to shift the blame away from the park Director and his poor decisions, and the company's bad enterprises which were doomed to fail from the start.
Companies won't ever admit THEY made a mistake. Instead, they blame the loss on market conditions. This was something you saw a lot of as the internet companies collapsed. It was never the fact they were trying to sell stuff people didn't want... it was always market conditions. It was never the flamboyant spending on useless stuff - like mahogany desks for everyone, personal ten pin bowling lane, $500,000 booking fee to entertainers for rooftop parties, and so on. It was always market conditions.
And the same applies to Wally World's directors.
While I was there they made some terrible blunders. Like spending $100,000 on helicopter hire to shoot aerial footage of the park which was never used in anything. At the admission price back then of $15.95, they would have to sell 6,270 tickets to get their money back. And they would be lucky to sell that many tickets over a weekend.
We all knew the rumor that it took Walt Disney 30 years to make a profit. And we could all see the park was nowhere near even breaking even on any given operating day. And figured they were playing the "30 years to make a profit" game.
Perhaps the biggest blunder Kings Entertainment made by creating Australia's Wonderland, was creating it where they did.
People of Sydney were not into traveling to the middle of nowhere for entertainment. The previously defunct entertainment parks of "Bullen's Animal World, African Lion Safari, Adventure Land (out past Liverpool), El Cabalo Blanco (Spanish dancing horses) and Paradise Gardens (on the Hawkesbury River) should have let them know that parks in the middle of nowhere do not work in Sydney. Sydney is a "working" city NOT a tourist city.
On the Gold Coast - which would most probably be Australia's tourist Mecca - there is Dream World, Sea World, Ice World, Movie World, and they keep making money hand over fist. The reason is simple: when people go on vacation they are in a spending frame of mind. They come to the coast to spend money. So placing "Wonderland" on the coast would have been the smart thing to do.
Oh well. If King's Entertainment is smart, they will now develop the land into residential dwellings and make a killing from real estate.